‘Sorry, do I know you?’ series

If you’re planning for identity as usual, you’ll soon be left behind. We discuss how important it is to understand the state of identity today, why consumers are willing to exchange data for content when the value is fair, and why marketers should have a multipronged approach prepared for a cookieless future.

The post cookie world is approaching fast so we need to act. We discuss how industry regulation and changes in apps and browsers are leading to a decline in inventory, our Next-Gen solutions and keeping your audience targeting on track in a user centric way and how Eurosport are future proofing their industry.

In the third part of our webinar series we look at how changes in privacy policies affect mobile platforms and what measurement solutions are available that benefit consumers, advertisers and publishers.