We are entering a world beyond the cookie. Consumer concern over data privacy is ushering in necessary changes to how information is collected, with new policies and regulations adding complexity for marketers. Our webinar series will help you reframe identity challenges as opportunities to reach audiences and drive revenue with user privacy at the core.
If you’re planning for identity as usual, you’ll soon be left behind. We discuss how important it is to understand the state of identity today, why consumers are willing to exchange data for content when the value is fair, and why marketers should have a multipronged approach prepared for a cookieless future.
The post cookie world is approaching fast so we need to act. We discuss how industry regulation and changes in apps and browsers are leading to a decline in inventory, our Next-Gen solutions and keeping your audience targeting on track in a user centric way and how Eurosport are future proofing their industry.
In the third part of our webinar series we look at how changes in privacy policies affect mobile platforms and what measurement solutions are available that benefit consumers, advertisers and publishers.
VP International Sales,
Senior Manager, International Sales Solutions,
Head of AdTech,
Director Ad Operations,
Chief Digital Officer,
Senior Director, International Sales Solutions,
Senior Director, Publisher Sales and Media Solutions,
Managing Director UK and co-Head EMEA
Head of Programmatic UK,