With tighter regulations, the removal of third-party cookies, and the launch of the first generation of universal identity solutions there’s been a push to give people greater control over their data. But what does this shift mean for brands and advertisers who have up until now, held all the cards in the way the internet runs?
In Identity Decoded: Power to the People, hear from a panel of industry leaders on the power of data and whether recent changes really support consumer interest or, if they are merely placing more control in the hands of the few.
Tune in to find out.