Today’s youngest adults are the biggest drivers of commerce and culture. In this ebook, you’ll discover the unique passions that influence Millennial and Gen Z behavior and how your brand can reach these audiences beyond social. Experience how trusted content environments combined with powerful data enables Yahoo to reach 90% of shoppers age 18-34.

The strategies in this ebook recommend brands to:

• Lean into consumer passions
• Focus on trusted sites
• Invest in innovative technology
• Build around consumer context