4 Strategies to Connect with
Next-Gen Audiences

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Are you ready to reach the young and influential?

Today’s youngest adults are the biggest drivers of commerce and culture. In this ebook, you’ll discover the unique passions that influence Millennial and Gen Z behavior and how your brand can reach these audiences beyond social. Experience how trusted content environments combined with powerful data enables Verizon Media to reach 87% of consumers age 18-34.

In the ebook, we recommend that brands:
  • Lean into consumer passions
  • Focus on trusted sites
  • Invest in innovative technology
  • Build around consumer context