Today’s youngest adults are the biggest drivers of commerce and culture. In this ebook, you’ll discover the unique passions that influence Millennial and Gen Z behavior and how your brand can reach these audiences beyond social. Experience how trusted content environments combined with powerful data enables Verizon Media to reach 87% of consumers age 18-34.
In the ebook, we recommend that brands:
- Lean into consumer passions
- Focus on trusted sites
- Invest in innovative technology
- Build around consumer context