Business Trends

4 tips to
shorten
the path to
purchase

How to help your brand
cut through the clutter.

Explore the insights

A sneak preview

Tip #1

Surprise and delight

Breakthrough the overwhelming volume of content online and create experiences that compel audiences to explore more, and deliver meaningful interactions.

Tip #2

Use ad tech to be smarter about personalisation

Explore how smart ad tech can dynamically pull creative from a brand’s product feed and serve it based on each user’s unique online shopping behavior.

Tip #3

Provide utility and be helpful

Integrate into brand-safe experiences where people are leaned in with intention. Brands must deliver experiences that are helpful and captivating along the entire path to purchase.

Tip #4

Make your creative unmissable

High-quality visuals catch people’s attention, the majority of consumers notice the visual quality of an ad before they notice the content or the brand.

Agenda

12:30 PM

Session title lorem ipsum dolor

Speaker full name, Company, Position

Speaker full name, Company, Position

12:30 PM

Session title lorem ipsum dolor

Speaker full name, Company, Position

Speaker full name, Company, Position

12:30 PM

Session title lorem ipsum dolor

Speaker full name, Company, Position

Speaker full name, Company, Position

Speakers

Speaker Full name

Speaker Position

Speaker Company

Speaker Full name

Speaker Position

Speaker Company

Speaker Full name

Speaker Position

Speaker Company

Speaker Full name

Speaker Position

Speaker Company

Speaker Full name

Speaker Position

Speaker Company

Speaker Full name

Speaker Position

Speaker Company

Speaker Full name

Speaker Position

Speaker Company

Speaker Full name

Speaker Position

Speaker Company

Speaker Full name

Speaker Position

Speaker Company

The bar has been raised for e-commerce

Advertisers must be helpful, captivating, and ready to provide instant value.

Download infographic