Path to Purchase Infographic
4 tips to
shorten
the path to
purchase
How to help your brand
cut through the clutter.
Get all the insights
Lorem ipsum dolor sit consectetur
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna.
Lorem ipsum dolor sit consectetur
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna.
Lorem ipsum dolor sit amet
A Sneak Preview
Tip #1
Surprise and delight
Breakthrough the overwhelming volume of content online and create experiences that compel audiences to explore more, and deliver meaningful interactions.
Tip #2
Use ad tech to be smarter about personalisation
Explore how smart ad tech can dynamically pull creative from a brand’s product feed and serve it based on each user’s unique online shopping behavior.
Tip #3
Provide utility and be helpful
Integrate into brand-safe experiences where people are leaned in with intention. Brands must deliver experiences that are helpful and captivating along the entire path to purchase.
Tip #4
Make your creative unmissable
High-quality visuals catch people’s attention, the majority of consumers notice the visual quality of an ad before they notice the content or the brand.
The bar has been raised for e-commerce
Advertisers must be helpful, captivating, and ready to provide instant value.