4 Strategies to
Connect with
Gen-Z Shoppers

Download the ebook

Are you ready to reach the young and influential?

Today’s youngest adults are the biggest drivers of commerce and culture. In this ebook, you’ll discover the unique passions that influence Millennial and Gen Z behavior and how your brand can reach these audiences beyond social. Experience how trusted content environments combined with powerful data enables Yahoo to reach 90% of shoppers age 18-34.

The strategies in this ebook recommend brands to:
  • Lean into consumer passions
  • Focus on trusted sites
  • Invest in innovative technology
  • Build around consumer context